Digital signage pricing UK 2026 — what you'll actually pay
Digital signage pricing pages are famously vague. Here's a full breakdown of what UK businesses actually pay in 2026 — with real numbers for one screen, five screens and a 25-screen multi-site rollout.
- Software costs
- Hardware costs
- Install & hidden extras
- Worked examples
The three cost buckets
- Software — the monthly subscription per screen.
- Hardware — the player, and possibly a TV and bracket.
- Everything else — cabling, install, content design, hidden feature add-ons.
Software: £8–£60 per screen per month
- Basic (£8–£15) — playlists, schedules, a media library, one user. Good for a single café.
- Standard (£15–£30) — roles, approvals, groups, basic analytics, more storage.
- Enterprise (£30–£60) — SSO, audit logs, dedicated support, SLA, custom integrations.
Hardware: one-off, £40–£1,400 per screen
- Amazon Fire TV Stick — £40
- Raspberry Pi 4 kit — £70–£85
- Intel NUC / mini-PC — £180–£320
- Commercial webOS / Tizen screen — £600–£1,400 (includes the display)
Full breakdown in our Pi vs mini-PC guide.
Everything else
- Wall bracket — £20–£70
- HDMI + power cabling — £15–£40 per screen (DIY)
- Installation by an AV firm — £100–£250 per screen
- Content design — £0 (DIY templates) to £150 per screen for a designer
- Content-approval workflow, API, SSO — often behind a higher tier
Worked example — one café, one menu board
TV (owned) + Fire Stick £40 + Viewli small-business plan £10/mo = £40 one-off, £10/mo. Payback vs reprinting laminated menus: typically 3–4 months.
Worked example — five-shop chain, five screens
5 × Fire Stick £200 + 5 × Viewli £50/mo = £200 one-off, £50/mo. Add £250 if a designer produces the initial template set.
Worked example — 25-screen multi-site rollout
25 × Raspberry Pi kit £1,750 + AV install £3,000 + Viewli Standard 25 × £18/mo = £450/mo = £4,750 one-off, £450/mo. Roles, approvals and grouping usually pay for themselves at this scale.
How to keep the number honest
- Ask for £ pricing and VAT invoices in writing — dollar-denominated bills sting when the £ moves.
- Check what's behind the next tier before signing (roles, SSO, API).
- Insist that the free trial gives full-feature access, not a stripped-down demo.
Try Viewli
All Viewli plans are priced in £, come with VAT invoices, and include roles, scheduling and analytics from the smallest tier. Start a 30-day trial — no card required.
Frequently asked questions
What's the average price per screen per month in the UK?
In 2026, small-business plans average £10–£15 per screen per month; mid-market £15–£30; enterprise with SSO and SLA £30–£60. Viewli sits in the small-business range with £-priced plans and VAT invoices.
Is there a free digital signage option?
Yes — Yodeck, OptiSigns and Viewli all offer free trials, and a handful of tools have permanently free single-screen tiers. Free tiers are fine for evaluation; production use almost always needs a paid plan for reliability and support.
Do I need to buy a new TV?
Almost never. Any TV with an HDMI port and a signage player attached will work. Only replace the TV if you need shop-window brightness (2000+ nits) or 16+ hour daily use.
Are installation costs really necessary?
For one wall-mounted screen at a café? No — you can DIY. For a chain rollout with cabling, brackets and PoE, budget £100–£250 per screen for installation.